The launch of the all-new 2023 Perodua Axia was accompanied by the announcement that around 2,900 new owners will be getting their new cars soon.
Perodua is doubling down on its efforts to produce and deliver the new 2023 Perodua Axia where the existing orders are sitting at around 44,000 units. Over 6,500 units of new bookings were placed starting January 2023 but they’ve managed to convince around 13,600 customers to convert to the latest generation model.
5,700 units sales target monthly for the new Axia
According to Dato’ Sri Zainal Abidin Ahmad, President and CEO of Perodua, “With the all new Perodua Axia launched, our focus (for this new model) are twofold, the first is maximising deliveries to our customers and to convert previous generation Axia bookings to the All-New Axia.”
“Our 314,000 registration and 330,000 production targets for the year (2023) reflect our commitment to ensure that your bookings and trust will be delivered in the best possible time without compromising on quality,” added Dato’ Sri Zainal.
To meet the demands, Perodua will be committed to their monthly sales target of 5,700 units and if this is achieved, the new 2023 Perodua Axia take over from the Myvi as the brand’s most popular model.
2023 Perodua Axia priced from RM38,600
The official prices for the all-new 2023 Perodua Axia are as follows:
Perodua Axia G – RM38,600
Perodua Axia X – RM40,000
Perodua Axia SE – RM44,000
Perodua Axia AV – RM49,500
Commenting on the slight price increase compared to the outgoing Axia, Dato’ Sri Zainal also stated “The value-added features (when compared with the previous generation Axia model) are worlds apart as the All-New model refines all aspects of comfort, space, safety, size, and aesthetics.”