This partnership between Google and Mercedes-Benz will make Mercedes the first automaker to build its own branded navigation experience based on new in-car data and navigation capabilities from Google Maps Platform.
Whether you prefer an Apple or an Android device, there’s no denying that everybody prefers to use Google’s navigation systems, let it be Google maps or Waze.
For this reason, more and more manufacturers are starting to concede that Google’s navigation systems are the best, which is why more and more of them are partnering up with the California-based company.
The latest manufacturer to strike a long-term strategic partnership with Google is Mercedes-Benz, with the move apparently helping them accelerate auto innovation and create the industry’s next-generation digital luxury car experience.
This partnership will give the luxury automaker access to Google’s leading geospatial offering, including detailed information about places, real-time and predictive traffic information, automatic rerouting, and more.
By embedding these features into the upcoming Mercedes-Benz Operating System (MB.OS), customers will be able to enjoy a superior navigation experience, thanks to easy usability and outstanding graphics on the car’s high-resolution screen.
To help enrich the user experience, the companies will bring the YouTube app into the Mercedes-Benz infotainment system. In addition, Mercedes-Benz will use Google Maps data to enable assisted driving features such as automatic speed adjustments before intersections, roundabouts or curves.
“We invite only the very best partners to enhance our operating system and to add to the Mercedes-Benz customer experience. Google has been a leader in maps and navigation for many years.”
“With our strategic partnership, we are excited to create unique services and to elevate the level of convenience for our customers. It will be deeply integrated within our signature Mercedes-Benz user interface and fully connected to relevant vehicle functions like the state-of-charge”, said Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG.